Air Mogan
Dunk Hi
Air Max 90
NIKEiD
Category : graphic/illustration
- role Key Visual Design / Graphic Design
- client NIKEiD / Nike Retail BV
- year 2009
- The objective was to create a key visual for NIKEiD promotions. The aim was to give strong impression toward the international viewer in both gender. The concept needed to be direct, without using words. So i decided to create a concept that would simply give a impact & beauty toward NIKE shoes. I composed the visual elements inspired by “Ikebana (Japanese flower art)”. The art of spacing and transience. These factors triggered me to express the shoes in extruded lines, that represents the flow of time. Each shoes represent “explode”, “bloom” and “float”.
